UXVitals led a full marketing-site and design-system overhaul for Sniply — repositioning a powerful link-sharing tool from niche utility to the conversion layer for the internet.
Sniply lets marketers add a custom call-to-action to any link they share. The original product worked — but the website sold it as a niche utility, burying the real value: every article, newsletter, or social post you share can capture leads and generate revenue.
UXVitals was brought in to reposition Sniply around one idea — "the conversion layer for the internet" — and rebuild the marketing experience and component system to make that promise feel inevitable.
Visitors understood "add a CTA to a link" but not why it mattered for their revenue. The headline sold a feature, not an outcome.
There was nothing showing clicks turning into conversions and revenue — so the ROI story stayed abstract and unconvincing.
Spacing, type and components drifted across pages. There was no shared system, which slowed every new page and eroded trust.
Lead with revenue and conversions so the value lands in the first five seconds — before a visitor reads a single body-copy line.
Make the share → enhance → convert loop visible and obvious at a glance. The product's magic is in the sequence — so show the sequence.
Use real-looking analytics to ground the promise in clicks, conversions and revenue — so sceptical marketers believe the numbers before signing up.
A reusable component and token set so every page feels like one product. Cut future build time and eliminate the trust erosion of visual drift.
Reviewed the existing site, competitors and user interviews to find exactly where the value story broke down for new visitors.
Reframed the narrative around revenue and mapped a page structure that builds the argument from the hero to the final CTA.
Built design tokens and components first, then composed every page section from the same shared kit — zero custom one-offs.
Tightened interactive states and spacing, documented the full system and handed off to engineering with annotated specs.
Our three-tier methodology applied to Sniply — forensic audit first, then designing from friction outward, validating conversion performance at every milestone.
Scored the existing site's value clarity, CTA hierarchy, social proof, and design consistency. Identified the feature-first messaging as the root cause of high bounce on the hero.
Rebuilt page architecture around the outcome (revenue) not the mechanic (CTAs). Delivered a complete design system — tokens, components, and the live CTA builder + analytics modules.
Tested redesigned hero, how-it-works flow, and analytics section with 8 target-persona marketers. Iterated on CTA placement and proof hierarchy before final spec delivery.
Each section built from the same system — revenue-first narrative, visible proof, and one consistent component kit across every page.
Turn every article, blog post, newsletter and social share into a conversion opportunity.
Advanced analytics to track clicks, conversions and revenue from every link you share.
"Generate revenue" reframed the pitch from a utility into a growth channel — visitors understood the value within the first five seconds.
The live CTA builder and analytics dashboard let visitors feel the payoff before signing up — converting sceptics into free-trial starters.
A shared component kit cut new-page build time by over 60% and kept every surface visually and behaviourally consistent.